From a 35-person startup to a satellite in orbit
The full case
Problem: a venture-backed new-space company with limited governance and HR, and no international structure, had to scale fast through COVID, load-shedding and the invasion of Ukraine, and stand up a lunar business unit from zero.
Approach: I joined six months into the company, as South Africa COO, then Group COO and Lunar CEO. I helped design the group structure and operating processes, set up the international companies and structures in Portugal and the UK, drove ERP and ISO 9001, and authored the board-approved Delegation of Authority. I also built the lunar business unit from zero: its business plan and financial model, pitches to the Portuguese and Luxembourg space agencies, and a place in the Technoport incubator in Luxembourg.
Result: the company grew from 35 to 126 people across two countries. Camera sales grew from $27k to $4.9M. ISO 9001 certification was achieved in Ukraine, with South Africa through its first audit, and the SA and Ukraine entities merged. During my tenure, the EOS-SAT-1 earth-observation satellite reached orbit, and a Dragonfly camera flew on LICIACube, the cubesat that rode with NASA's DART asteroid-impact mission.